"They came in town on Monday, did a quick tour, found a spot, and they're in there working and will open by Friday," Rance Wilemon, a partner at Plat.Form Real Estate told The Statesman. "We would have loved to have had them" in the Second Street District. "They're just a great draw."
Apples decision to bring the store to SXSW appears to have been a last-minute one. According to real estate broker Rance Wilemon, who handled the deal, Apple representatives only notified him on Monday about their plans.