Beth Rampelberg

Director Of Marketing

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Location:

1885 Bob Johnson Dr, Colorado Springs, CO 80906

Industry:

Marketing And Advertising

Work:

Focus on the Family since Jan 2010
Director of Market Strategy
Beth Rampelberg Consulting Apr 2009 - Dec 2009
Brand Strategy Consultant
Robert Sharp and Associates Dec 2008 - 2009
Account Executive
SHR Perceptual Management Feb 2008 - Oct 2008
Brand Strategist
Focus on the Family 2004 - 2007
Brand Manager

Education:

University of Oklahoma 1993 - 1995
Bachelor, Visual Communications Ozark Christian College 1989 - 1992

Skills:

Brand Development
Marketing Strategy
Strategy
Marketing
Integrated Marketing
Brand Architecture
Brand Management
Corporate Branding
Marketing Communications
Advertising
Product Marketing
Creative Direction
Social Media Marketing
Strategic Planning
Customer Insight
Management
Direct Marketing
Public Relations
Cross Functional Team Leadership
Strategic Thinking
Online Marketing
Business Strategy
Email Marketing
Brand Development Strategy
Campaigns
Digital Marketing
Strategic Communications
Positioning
Corporate Identity
Packaging
Project Management
Direct Mail
Creative Strategy
Visual Communication
Brand Equity
Branding
Marketing Research
E Commerce
Market Planning
Content Strategy
Content Development
Corporate Communications
Branding and Identity
Digital Strategy
Photography
Market Research
Interactive Marketing
Website Development
Collateral
Marketing Communications Planning

Interests:

Photography
Spending Time With My Family
Painting

Beth Rampelberg Colorado Springs, CO

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Work:

Focus on the Family

Jan 2010 to 2000
Director of Market Strategy Rampelberg Consulting

Nov 2008 to Dec 2009
Independent Business & Brand Consultant SHR Perceptual Management
Scottsdale, AZ
Feb 2008 to Oct 2008
Brand Strategist Focus on the Family
Colorado Springs, CO
Feb 2006 to Feb 2008
Corporate Brand Manager Focus on the Family
Colorado Springs, CO
Nov 2004 to Feb 2006
Strategic Planner General Mills Inc
Minneapolis, MN
Oct 1996 to Nov 2004
Senior Design Associate

Education:

University of Oklahoma
1991 to 1994
Bachelor of Fine Art in Visual Communications Ozark Christian College
1989 to 1991

Skills:

Market & Audience Analysis Market opportunity & trend analysis Competitive audit Audience analysis and persona development Customer insights knowledge & experience Customer experience analysis Communication & messaging audits Communication channel effectiveness evaluation Marketing Market opportunity analysis Marketing strategy Project management and reporting Messaging and communications planning Collateral and presentation development Cross-functional integration Marketing channel planning Organizational wide marketing prioritization Branding Brand management Brand strategy (visual + verbal + behavioral) Brand perceptions evaluation and positioning Brand signal development, testing and application Brand architecture and linkage Brand identity development Brand training Creative brief development Art direction and graphic design Organizational Strategy Capacity planning and management Identify patterns in complex problems & outline solutions Fosters organizational effectiveness Skill evaluation to build efficient teams Big picture thinker and solving problems Leadership Proficient leader who guides and partners with others to achieve a common goal Cross-functional collaborator and influencer Builds effective relationships with people at all levels and respected by co-workers Fosters collaboration and teamwork