David Michael Koye

US Patent:

20220318834, Oct 6, 2022

Filed:

Mar 31, 2022

Appl. No.:

17/710053

Inventors:

- Rolling Hills Estates CA, US
David Koye - Richmond VA, US
Stephan Cunningham - Pasadena CA, US

International Classification:

G06Q 30/02
A63F 13/335

Abstract:

A system and methods are disclosed for linking video-game activation on gaming consoles to connected television (“CTV”) or over-the-top (“OTT”) advertisement delivery. This system and method are implemented in a tracking and linking platform that is configured to trigger a “postback” call or signal when a gaming application is activated via a console to solicit advertising. In some embodiments, a “postback” call or signal trigger when different events occur, for example, observing different levels of achievement attained by gamers, in-game purchases or the like.

US Patent:

20220321244, Oct 6, 2022

Filed:

Mar 31, 2022

Appl. No.:

17/710396

Inventors:

- Rolling Hills Estates CA, US
David Koye - Richmond VA, US

International Classification:

H04H 60/73
H04N 21/81
H04H 60/37
H04H 60/63
H04H 60/47

Abstract:

A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.

US Patent:

20220321956, Oct 6, 2022

Filed:

Mar 31, 2022

Appl. No.:

17/710414

Inventors:

- Rolling Hills Estates CA, US
David Koye - Richmond VA, US

International Classification:

H04N 21/442
H04N 21/81

Abstract:

A system and methods are disclosed for creating and using an audience-responsiveness analytics index for television advertising, in particular, advertising for connected television viewing. The audience-responsiveness analytics index may be configured to provide data obtained or acquired by measuring audience responsiveness to video advertising placed in streaming content viewed over connected televisions. The audience-responsiveness analytics index may be a graph used to optimize advertising with households assigned scores for multiple categories of advertising.