age ~63
from Englewood, CO
Retaining the solid theoretical foundation of the international edition, this text helps students understand the complex marketing environment in which Southern African firms operate. A team of academics has adapted the text by integrating recent South African research, data, examples and case studi...
Author
Kotler, Armstrong, Tait, Beneke, Bhowan, Blake, Botha, Cassim, de Jager, Frey, George, Golenstaneh, Human, Ramille, Roberts-Lombard, Rootman, Rugimbana, van Zyl, Vigar-Ellis and Wait
Binding
Perfect Paperback
Pages
720
Publisher
Pearson Education South Africa
ISBN #
1770255613
EAN Code
9781770255616
ISBN #
16