Bacardi USA since Nov 2010
Consumer Insights Manager
InsightExpress May 2008 - Nov 2010
Senior Market Research Analyst
InsightExpress May 2007 - May 2008
Market Research Analyst
Education:
University of Maryland College Park 2001 - 2006
Doctorate, Social Psychology
University of Maryland College Park 2001 - 2006
Masters of Arts, Social Psychology
University of Maryland College Park 1997 - 2001
Bachelor of Science, Psychology
Skills:
Customer Insight Data Analysis Market Research Segmentation Brand Equity Focus Groups Research Design Survey Design Consumer Behaviour Marketing Research Quantitative Research Advertising Research Consumer Insight Business Insights Brand Management Qualitative Research Strategy