John A Anderla from 94 Estherbrook Ct, Appleton, WI 54915, age 84, Phone: 9207389771

Rf-Based Electronic System And Method For Automatic Cross-Marketing Promotional Offers And Check-Outs
view source
US Patent:

20050149391, Jul 7, 2005
Filed:

Dec 30, 2003
Appl. No.:

10/748763
Inventors:

Michael O'Shea - Neenah WI, US
Gregory Benrud - Neenah WI, US
John Anderla - Appleton WI, US
Ivan Schrodt - Sherwood WI, US
International Classification:

G06F017/60
US Classification:

705014000
Abstract:

A method and apparatus for providing cross-marketing and promotional offers to a customer using an electronic tag product identification system is disclosed. The disclosed technology also allows for presenting promotional offers in an automatic check-out process. RFID smart tags are associated with products in a place of purchase or a place of selection of such products. Each distinct product is associated with at least one smart tag, the smart tags containing identification information regarding their respective products. RFID smart tag readers are used to retrieve product information including information concerning promotional offers, purchase prices and expected product weights. Such promotional offers are presented to the customer and may be real-time promotional offers, near real-time promotional offers or generic promotional offers.

Rf-Based Electronic System And Method For Automatic Cross-Marketing Promotional Offers And Check-Outs
view source
US Patent:

20110137715, Jun 9, 2011
Filed:

Nov 2, 2010
Appl. No.:

12/938142
Inventors:

Michael D. O'Shea - Neenah WI, US
Gregory Benrud - Neenah WI, US
John A. Anderla - Appleton WI, US
Ivan Schrodt - Sherwood WI, US
International Classification:

G06Q 30/00
G06K 5/00
US Classification:

705 144, 705 268, 235380
Abstract:

A method and apparatus for providing cross-marketing and promotional offers to a customer using an electronic tag product identification system is disclosed. The disclosed technology also allows for presenting promotional offers in an automatic check-out process. RFID smart tags are associated with products in a place of purchase or a place of selection of such products. Each distinct product is associated with at least one smart tag, the smart tags containing identification information regarding their respective products. RFID smart tag readers are used to retrieve product information including information concerning promotional offers, purchase prices and expected product weights. Such promotional offers are presented to the customer and may be real-time promotional offers, near real-time promotional offers or generic promotional offers.

view source

Location:

Appleton, WI

Industry:

Consumer Goods

Work:

Kimberly-Clark
Retired

John A Anderla