John J Rodkin

US Patent:

6581065, Jun 17, 2003

Filed:

Nov 2, 1999

Appl. No.:

09/432828

Inventors:

John J. Rodkin - Chicago IL
David E. Schmidt - La Jolla CA

Assignee:

National Broadcasting Comany, Inc. - New York City NY

International Classification:

G06F 1730

US Classification:

707102

Abstract:

A system for automatically providing hypertext for character strings of a text file at a content server. A central server provides central control of the links of text files of a plurality of content servers in an information network such as the Internet. The central server intermittently updates each content server with new character strings and/or destination addresses, such as Uniform Resource Locators (URLs). The content servers also update the central server with new character strings. Optionally, each content server can query the central server on a real-time basis to obtain a destination address for a character string which does not have a corresponding valid destination address. The central server responds to such queries by searching its master databases, and using a search engine if required. Hit count data is maintained at the content servers and transmitted to the central server intermittently.

US Patent:

6748385, Jun 8, 2004

Filed:

Mar 13, 2001

Appl. No.:

09/805822

Inventors:

John J. Rodkin - San Francisco CA
David E. Schmidt - La Jolla CA

Assignee:

National Broadcasting Company, Inc. - New York NY

International Classification:

G06F 1730

US Classification:

707 10, 707102

Abstract:

A system for automatically providing hypertext for character strings of a text file at a content server. A central server provides central control of the links of text files of a plurality of content servers in an information network such as the Internet. The central server intermittently updates each content server with new character strings and/or destination addresses, such as Uniform Resource Locators (URLs). The content servers also update the central server with new character strings. Optionally, each content server can query the central server on a real-time basis to obtain a destination address for a character string which does not have a corresponding valid destination address. The central server responds to such queries by searching its master databases, and using a search engine if required. Hit count data is maintained at the content servers and transmitted to the central server intermittently.

US Patent:

20080091487, Apr 17, 2008

Filed:

Oct 4, 2007

Appl. No.:

11/867624

Inventors:

John Rodkin - San Francisco CA, US
Leo Chang - San Carlos CA, US
Sherrett Walker - San Francisco CA, US

Assignee:

WEBTRENDS, INC. - Portland OR

International Classification:

G06Q 10/00
G06F 17/00

US Classification:

705007000

Abstract:

A method of evaluating advertising expenditures includes establishing a first relationship between advertising position and bid price. A second relationship between estimated expenditure per time period and bid price is formed. An average advertising position for an entity is observed. A frequency of appearance for the entity is located. The average advertising position is mapped to a bid price using the first relationship. The bid price is mapped to an estimated expenditure per time period using the second relationship. The average expenditure is multiplied by the frequency of appearance to establish a per time period expenditure for the entity.

US Patent:

60920742, Jul 18, 2000

Filed:

Feb 10, 1998

Appl. No.:

9/021331

Inventors:

John J. Rodkin - Chicago IL
David E. Schmidt - La Jolla CA

Assignee:

Connect Innovations, Inc. - Pleasanton CA

International Classification:

G06F 1730

US Classification:

707102

Abstract:

A system for automatically providing hypertext for character strings of a text file at a content server. A central server provides central control of the links of text files of a plurality of content servers in an information network such as the Internet. The central server intermittently updates each content server with new character strings and/or destination addresses, such as Uniform Resource Locators (URLs). The content servers also update the central server with new character strings. Optionally, each content server can query the central server on a real-time basis to obtain a destination address for a character string which does not have a corresponding valid destination address. The central server responds to such queries by searching its master databases, and using a search engine if required. Hit count data is maintained at the content servers and transmitted to the central server intermittently.