Melissa B Goidel

US Patent:

20020004754, Jan 10, 2002

Filed:

Dec 27, 1999

Appl. No.:

09/472197

Inventors:

WILL H GARDENSWARTZ - ANNAPOLIS MD, US
DAVID W BANKER - MT BALDY CA, US
MELISSA B GOIDEL - NEW YORK NY, US

International Classification:

G06F017/60

US Classification:

705/026000

Abstract:

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.

US Patent:

20020046105, Apr 18, 2002

Filed:

Jun 29, 2001

Appl. No.:

09/893775

Inventors:

Will Gardenswartz - Annapolis MD, US
David Banker - Mt. Baldy CA, US
Melissa Goidel - New York NY, US

Assignee:

SuperMarkets Online, Inc. - Greenwich CT

International Classification:

G06F017/60

US Classification:

705/014000

Abstract:

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.

US Patent:

60555734, Apr 25, 2000

Filed:

Jan 7, 1999

Appl. No.:

9/226174

Inventors:

Will H. Gardenswartz - Annapolis MD
David W. Banker - Mt. Baldy CA
Melissa B. Goidel - New York NY

Assignee:

SuperMarkets Online, Inc. - Greenwich CT

International Classification:

G06F 1300

US Classification:

709224

Abstract:

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.

US Patent:

6298330, Oct 2, 2001

Filed:

Dec 23, 1999

Appl. No.:

9/472069

Inventors:

Will H. Gardenswartz - Annapolis MD
David W. Banker - Mt. Baldy CA
Melissa B. Goidel - New York NY

Assignee:

SuperMarkets Online, Inc. - Greenwich CT

International Classification:

G06F 1760

US Classification:

705 14

Abstract:

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.