The present invention represents a lead generations system, which incorporates a customer reward systems. In general the present invention provides a data processing system for uploading members request to target vendors based on products without displaying vendor information with interface of customer reward database. A product database comprising a plurality of vendors who supply products and a plurality of members who request the products as buyers. Members signup and request a product. Vendor list is not being displayed by the system. Member accounts are credited with reward and vendors receive notification. Due to non-vendors information disclosure all vendors have equal opportunity to compete.