Qi Fu - Costa Mesa CA, US Robert Murray - Irvine CA, US Varun Y. Patel - Cypress CA, US Pishoy S. Maksy - Newport Beach CA, US Ravi K. Desu - Irvine CA, US Sean Sullivan - San Clemente CA, US Darren Robert Davis - Irvine CA, US
Assignee:
GOOGLE, INC. - Mountain View CA
International Classification:
H04H 60/32
US Classification:
725 14
Abstract:
Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.
Qi Fu - Costa Mesa CA, US Robert Murray - Irvine CA, US Varun Y. Patel - Cypress CA, US Pishoy S. Maksy - Newport Beach CA, US Ravi K. Desu - Irvine CA, US Sean Sullivan - San Clemente CA, US Darren Robert Davis - Irvine CA, US
Assignee:
GOOGLE, INC. - Mountain View CA
International Classification:
H04N 21/24
US Classification:
725 14
Abstract:
Estimating the reach and device frequency of a proposed advertising campaign based on the probability that advertising content delivery devices (e.g., a television set top box, radio) were used to deliver advertising content (e.g. television ad, radio ad) during specific time periods on specific delivery device channels.