Jamie Ann Maddaloni

US Patent:

20130132212, May 23, 2013

Filed:

May 30, 2012

Appl. No.:

13/483509

Inventors:

Fernando Ruarte - San Francisco CA, US
Samir Arora - Woodside CA, US
Arthur Schram - Davis CA, US
Jamie Maddaloni - San Francisco CA, US
Bryan Beresford - Redwood City CA, US
Lindsey Frankenfield - Oakland CA, US
Anne Farmer - Oakland CA, US
Bao-Long Nguyen-Trong - Alameda CA, US
Abhijeet Shah - Pune, IN
Ashok Srinivas - Pune, IN
Darshana Munde - Pune, IN

International Classification:

G06Q 30/02

US Classification:

705 1473

Abstract:

An ad serving platform utilizes real time dynamic page awareness for ad serving. For every new digital content URL, the ad serving platform reviews the layout and relative position of ad placements in a content environment and stores a “map” of this information, which is accessible to the ad server in real time for use in ad selection, and is refreshed periodically (e.g., every three minutes) to account for changes. As a result, without control of the page, the ad server platform can make complex serving decisions based upon relative page position of advertising placements.

US Patent:

20130144712, Jun 6, 2013

Filed:

Jun 6, 2012

Appl. No.:

13/489666

Inventors:

Fernando Ruarte - San Francisco CA, US
Samir Arora - Woodside CA, US
Arthur Schram - Davis CA, US
Jamie Maddaloni - San Francisco CA, US
Bryan Beresford - Redwood City CA, US
Lindsey Frankenfield - Oakland CA, US
Anne Farmer - Oakland CA, US
Bao-Long Nguyen-Trong - Alameda CA, US
Abhijeet Shah - Pune, IN
Ashok Srinivas - Pune, IN
Darshana Munde - Pune, IN

International Classification:

G06Q 30/02

US Classification:

705 1445, 705 1473

Abstract:

Through the utilization of group delivery, group counting and group pacing, an ad serving platform treats a grouping of ads as a standard unit despite the multiple ad unit components. The ad server platform paces and manages the flight of that grouped set of ads as a single entity. The ad server platform guarantees quality of delivery by only counting a qualified impression event when the group delivery has been successful, thereby opening this type of highly impactful advertising experience up to non-standard inventory sources, rather than relying on highly controlled content environments.

US Patent:

8620748, Dec 31, 2013

Filed:

Nov 23, 2009

Appl. No.:

12/623858

Inventors:

Fernando Ruarte - San Francisco CA, US
Raj Narayan - Redwood City CA, US
Ryan Roslansky - San Francisco CA, US
Kiumarse Zamanian - Hillsborough CA, US
Adam Souzis - San Francisco CA, US
Emmanuel Job - San Francisco CA, US
Bryan Beresford - Redwood City CA, US
Hsinhong (Simon) Yeh - San Francisco CA, US
Anne Farmer - San Francisco CA, US
Bao-Long Nguyen-Trong - Alameda CA, US
Wendy Mazzoni - San Francisco CA, US
Dianna Gewing-Mullins - Dublin CA, US
Jamie A. Maddaloni - San Francisco CA, US
Michael Tancinco - San Francisco CA, US
Rosanna Mairena - Hayward CA, US
Samir Arora - Woodside CA, US

Assignee:

GLAM.Media, Inc. - Brisbane CA

International Classification:

G06Q 30/00

US Classification:

705 1449, 705 1441, 705 1442, 705 1443

Abstract:

A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.