Nancy A. Zwiers - Long Beach CA, US Margaret E. Wray - Murrieta CA, US
Assignee:
Funosophy, Inc. - Long Beach CA
International Classification:
A63H 3/44
US Classification:
446394, 446319
Abstract:
A toy in the form of a house with removable and interchangeable hair components. The mane hair component can be easily slid into and out of a channel defined along the length of the neck of the horse toy. A tail component is secured within a complementary receptacle in the body of the horse.
Products & Methods That Harness The Power Of Fun To Motivate Children
A method is disclosed of motivating a child to want to do what is beneficial, including the steps of (a) providing an item which the child interacts with to establish a play pattern that is fun for the child, (b) packaging the item in a manner that is convenient to use and wherein the packaging assists in establishing the play pattern.
Nancy A. Zwiers - Long Beach CA, US Robin K. Smith - Long Beach CA, US Liliane Davidson - Studio City CA, US
Assignee:
Funosophy, Inc. - Long Beach CA
International Classification:
B32B 3/06
US Classification:
428 99
Abstract:
The components of the system include a set of armatures and retention mechanisms that enable the construction of projects using beads where the beads are retained on the armature by the retention mechanism, but the beads can be removed without the use of tools or excessive force. This set of components provides a system to be used as a toy or craft project. The beads can be removed, replaced and reorganized to change the design and provide a high level of re-usability and playability for children and in crafting.
Nancy A. Zwiers - Long Beach CA, US Margaret E. Wray - Murrieta CA, US
International Classification:
A63H 3/44 A63H 33/00 A63H 3/48
Abstract:
A toy in the form of a horse with removable and interchangeable hair components. The mane hair component can be easily slid into and out of a channel defined along the length of the neck of the horse toy. A tail component is secured within a complementary receptacle in the body of the horse.
Funosophy
Mentor and Coach
Spin Master 2015 - 2019
Executive Vice President and Chief Marketing Officer
Funosophy, Inc. Jan 2000 - Oct 2015
Chief Executive Officer and Chief Funosopher
Mattel, Inc. 1990 - 1999
Senior Vice President of Worldwide Marketing-Barbie; General Manager of Girls Division
Procter & Gamble 1980 - 1982
Brand Management
Education:
Columbia University In the City of New York 1988 - 1989
Masters, Psychology
University of Illinois at Urbana - Champaign 1976 - 1980
Bachelors, Bachelor of Science, Business Administration, Marketing, Management, Business Administration and Management
Morris High School (Illinois)
Columbia University
Morris High School
Skills:
Brand Management Brand Development Toys Strategy Marketing Strategy Consumer Products Product Development Creative Direction Product Marketing Creative Strategy Integrated Marketing Strategic Partnerships Market Analysis Advertising Customer Insight Competitive Analysis Marketing Licensing Strategic Planning Brand Architecture Digital Marketing Market Research Marketing Research Packaging Product Design Marketing Communications Product Management Start Ups Trade Shows New Business Development Sales Entrepreneurship Facilitators Social Media Art Direction Concept Development Product Innovation Digital Strategy Email Marketing E Commerce Corporate Branding Facilitation Corporate Identity